Issue 14: How To Create The Perfect Corporate Event Atmosphere With Live Music

Corporate events, meetings, and parties are returning. Post-Covid, it’s arguable that in today’s remote environment, they serve an even more important role than just a chance to learn, network, and blow off some steam and celebrate - they are now the primary way that employees meet each other in real life. They can even serve to impress business partners and potential clients. But so many of them lack music - I’ve attended corporate gatherings that were silent except for the murmuring of the crowd networking and, when scheduled, the speakers presenting. You know what they needed to elevate the ambiance? Live music. Whether it's a gala dinner, awards ceremony, product launch, or team-building event, the right live music can transform the atmosphere, setting the tone for a successful and enjoyable event. Here at Clarity, we are experts in creating the perfect atmosphere with live music, bringing your event to a whole new level. But how do we do that?

We take time to understand your audience and theme:

If you have a vision for the type of music you want, we are ready to make it happen. But if you aren’t certain, we take the time to develop a clear understanding of your audience and the overall theme of the event. Once we know about your audience and event, we then can make suggestions for a live band or ensemble (or multiple if needed) that will align with the purpose of the event and atmosphere.

We help you choose the right entertainment:

If you are having an elegant cocktail party and seated dinner with no dancing, you don’t want a top 40 band, just as if you are having an end of year bash for your employees, partners, and select clients, you don’t want a string ensemble. We are experts in selecting the right type of band or ensemble to enhance your event, and will work closely with you, your planner, and your venue to ensure a smooth and top notch performance.

We take into account the venue and it’s acoustics:

How a band or ensemble sounds is very much influenced by the venue. Large, open spaces not only require large sound systems to project adequately, but experienced sound technicians to run them. Smaller, more intimate venues might not need sound reinforcement at all, or a very light touch with it to ensure a proper balance is maintained. Rest assured that our team here at Clarity Music Productions has the skills necessary to make any group sound great in any venue

Timeline is key, so we work with you on it early:

Every event has a timeline that dictates the flow of the day. Whether it’s a corporate holiday party, conference, or corporate retreat, it’s important to know not only when the music is needed, but what kind of music. At times, background music will be desired to facilitate networking, conversation, and relaxation. Other times, you may want a band getting the crowd moving and dancing, or a more formal performance for your guests to enjoy while eating. During awards presentations or multiple speeches, a short performance break can keep attendees interested. Strike a balance between background music and designated performance sets. The key is to schedule the live music strategically, complementing the flow of the event.

We customize the playlist:

Here at Clarity, we don’t just book the band. We work closely with our clients to customize the playlist for the event. We are more than happy to incorporate favorite tunes of the executives, or popular songs related to the industry or the event's theme, and we start planning early to ensure we don’t miss a single detail.

We interact with the audience:

The most memorable performances are never static performances where the band or ensemble exists separate from the crowd, but interacts in many ways. Depending on the booking, it can be as simple as taking requests or inviting attendees to join in for a dance or sing-along, to band members getting out on the dance floor with your attendees if you have a dance band. Here at Clarity, we pride ourselves on audience engagement and interaction.

It’s time to bring corporate events to a new level, and live music is the way to do that. It has the remarkable power to elevate the atmosphere and create an enchanting atmosphere at corporate events. It can, through creating a more fun environment, foster closer relationships on your teams, with your clients, and with your business partners. And when you are throwing a corporate event, isn’t that the goal?